My work with McLaren began in 2013 and continues today. In 2021, I helped develop the Artura launch campaign, shaping the strategy, visual direction, and communications to introduce its hybrid technology as a natural evolution of McLaren’s engineering heritage. As part of the creative team, I collaborated with McLaren’s global team across digital experiences, event materials, advertising, and marketing collateral. My ongoing involvement continues to support the brand’s creative work.
Client:
McLaren Automotive
My Role:
Creative & Art Director
Year:
2013 - Present
Service Provided:
Campaign Strategy | Art Direction | Digital Design | Launch Communications
Precision, power, and innovation guided the creative approach. Electric green introduced a visual signal of the Artura’s hybrid technology while keeping McLaren’s performance identity at the forefront. Across every touchpoint, the campaign connected the brand’s engineering legacy with its future—presenting hybrid technology as a new expression of driving performance.
