Serious about beer. Unimpressed by the hype. In a craft beer market full of familiar looks and attitudes, Garagista needed a personality of its own. We positioned the South African brewery as the “anti-hipster beer,” celebrating people who make things for the love of their craft. As Lead Art Director, I helped shape the brand strategy, visual identity, packaging concepts, and launch campaign. An irreverent voice and distinctive graphic language brought that independent spirit to life across advertising, merchandise, and supporting brand materials.
Client:
Garagista Brewery
My Role:
Lead Art Director
Year:
2014
Service Provided:
Branding / Art Direction / Packaging & Print Design
The work gave Garagista a consistent identity with room to play. From packaging to promotional materials, each application carried the same confident attitude—creating a brand built to grow without losing its character.
