As Lead Art Director on Batelco, I developed the concepts and art direction for both campaigns, working with two incredible illustrators to turn simple telecom benefits into playful visual stories. Voice SMS Oversized illustrated speech bubbles bring recorded messages to life, revealing the humor, emotion, and personality carried in a voice. Unlimited Talk Time To promote unlimited talk time with Batelco’s SimSim prepaid card, we imagined conversations lasting so long that everyone around the caller turns into a skeleton.
Client:
Batelco
My Role:
Senior Art Director
Year:
2010
Service Provided:
Concept Development / Art Direction
Both campaigns grew from a simple product truth and the freedom to take it somewhere unexpected. For me, they capture the pleasure of concept-led art direction—building a clear idea, then collaborating with talented artists to give it a life and personality of its own.
