A brand for New Zealand avocados, from the pack to the screen. The Avo Tree grows and markets avocados in New Zealand. The brief was to give the brand a warm, contemporary identity in a category where much of the branding looked and sounded alike. As Art Director and Brand Designer, I led the development of the visual identity and brand system from the ground up. I art directed the commercial, product photography and designed the website, carrying the same visual language from packaging into the online experience.
Client:
The Avo Tree
My Role:
Art Director & Digital Designer
Year:
2017
Service Provided:
Brand Identity / Art Direction / Digital Design
Color, typography, and photography gave The Avo Tree a recognizable look across packaging and the website. The system was designed to give future products room to develop their own character while still feeling like part of the same brand.
