Who am I?

Personal Details

  • Name: Bradford Pretorius
  • Date of birth: 9 October 1978
  • Nationality: USA & South Africa
  • Phone: (312)-714-4362
  • Email: brad.pret@gmail.com

About Me

Internationally award-winning art & creative director with over 19 years’ experience leading corporate marketing and advertising campaigns for multimillion-dollar companies across diverse industries.

My Professional Background

Work Experience

2012 Novmber - Present

Plan B Advertising, Chicago/USA

Creative Director

Art focused team leader on a variety of accounts developing marketing solutions ranging from fully integrated above-the-line to highly targeted direct CRM campaigns.

Clients: Jaguar/Land Rover, Keiser Fitness, TITLE Boxing Clubs, Oakwood Worldwide, ArcelorMittal, McLaren, Jerr-Dan, S&C Electric

2009 September - 2010 December

Unisono Brand Consultants, Manama/Bahrain

Associate Creative Director

Led a team of writers, art directors, account managers and strategists, providing marketing solutions including brand positioning, strategic planning and advertising campaign development.

Clients: VIVA Telecom, Bahrain Financing Company, Telecom Regulatory Authority

2006 May - 2009 August

McCann Worldgroup / Fortune PromoSeven, Manama/Bahrain

Senior Art Director

Led a creative team and worked intimately with the planning and accounts departments providing marketing, strategy and advertising solutions.

Clients: Formula 1, Coca-Cola, Batelco Bahrain, Qtel Qatar

2004 February - 2006 April

Underline Advertising & Promotions, Johannesburg/South Africa

Senior Art Director

Strategic planning, concept development and art direction for advertising campaigns and sales promotions.

Clients: Stella Artois, Bavaria Breweries, Namibian Breweries, Sony Ericsson, American Express, Novartis Consumer Health, The Laughing Cow Cheese

2003 January - 2004 January

Ogilvy & Mather, Johannesburg/South Africa

Art Director

Concept development, art direction and design for advertising campaigns and sales promotions.

Clients: Multichoice Africa, SAB Miller/Coors

2000 February - 2002 December

Ogilvy & Mather, Windhoek/Namibia


Concept development, graphic and web design for advertising campaigns.

Clients: Telecom Namibia, Multichoice Namibia, SAB Miller/Coors, Debeers,

My Education


2011 - 2012

Roosevelt University, Chicago/USA

Master of Integrated Marketing Communications

GPA 4.0

1997 - 1999

Griffith University, Brisbane/Australia

Bachelor of Multimedia

GPA 3.82


  • Carl Willougby

    Creative Director, TBWA

    I first met Brad in a small agency in Bahrain in the Middle-East. I had heard lots about this fellow South African He was highly respected amongst his colleagues at Fortune Promoseven. At the time he managed a very demanding client, Batelco, then the biggest Telecom provider in Bahrain and after a few years Brad needed to spread his wings. His move to Unisono prompted me to follow. Together we helped launch the third Telecom provider, Viva, into a tough market with 2 strong incumbent service providers. Often we burnt the midnight oil, developing concepts and taking them through to production. Brad has the skills every agency would benefit from. He has a strong conceptual mind and manages to button down and just get on with it.


  • Cindy Davis

    Director of Corporate Marketing

    As Bradford’s Professor and a full-time advertising professional with 20 plus years of experience, I can say that he was an exceptional student. Bradford continually produced top-shelf class work. In my course, he developed one of the most creative and comprehensive integrated marketing plans I have seen. He is resourceful, creative, engaged, and proactive. Any agency or brand marketing group would be fortunate to have Bradford as a member of their team.

  • Rohini Sunderam

    Senior Copywriter, FP7

    Bradford and I worked as a team at McCann WorldGroup -Fortune Promoseven, focusing mainly on Batelco – Bahrain’s long-standing sole telecom provider. At the time the company was facing the challenges associated with a newly opened market and stiff competition from global entrants like MTC-Vodafone, which later evolved into Zain, and STC – the Saudi Telecom Company. Brad’s strategic thinking and creative solutions contributed significantly to the fact that Batelco held its ground in spite of the newcomers. As a copywriter of more than 25 years and having worked with senior art directors in countries as diverse as Canada, India and Bahrain, I can confidently say that I count Bradford as being among the more inspired.

  • John Siddall

    MD, Underline Advertising

    Bradford was always a willing worker in the business. Not only did he do what was expected of him but always ensured that he was personally up to date with changing trends and ideas that have come through in Marketing and Advertising. He was pleasant to work with, never got involved in politics in anyway as he was mature enough to know that results are what counts. I would recommend him for any position as his positive attitude would ensure that he can and would make it work.



Hermes Awards Platinum 2014

Davey Awards Gold 2013

Finalist Dubai Lynx Advertising Awards 2011

Finalist Mena Cristal Advertising Awards 2007

Loerie Awards Silver 2004

Loerie Awards Gold 2003

Gecko Awards Gold 2002/2003

Gecko Awards Silver 2002

Some of my work


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    Brand Relaunch

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    Zip Water

    U.S. Launch

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    Integrated Campaign

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    TV Commercials


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Integrated Campaign

U.S. Launch

Zip Water


Integrated Campaign

TV Commercials

Black Label - The Time Is Now


Old Mutual

South African Tourism

Black Label - Be A Man

Print Campaign

Plan B Blood Drive

In-Store Posters

Johnnie Walker

Print Ad Campaign

Title Boxing Clubs

Print Ads

VIVA Telecom

Print Ad Campaign

Biz Charters

Poster Design

Formula E


S&C Electric Company